Inbound marketing typically interrupts the customer’s online activity to present a promotional message.

Question

BlackTom AI · Accepted Answer

The statement to evaluate is: 'Inbound marketing typically interrupts the customer’s online activity to present a promotional message.'

Option A (True): If this were true, it would align with outbound marketing concepts, where messages interrupt a user’s activity through ads, cold calls, or pop-ups. However, this characterization does not reflect the core idea of inbound marketing, which is designed to attract, engage, and assist customers rather than disrupt their activity. Therefore, labeling it as true would misrepresent inbound marketing.

Option B (False): This is the correct characterization. Inbound marketing emphasizes non-intrusive strategies such as helpful blog content, SEO, tutorials, ebooks, and social media engagement that draw people in when they are already seeking information or solutions. The emphasis is on earning attention rather than interrupting it, which contrasts with outbound or interruption-based approaches.

Additional nuance: Inbound marketing aims to create value first, so the user arrives voluntarily and discoverability improves through quality content, optimized searchability, and trusted expertise. By contrast, interruptive or outbound tactics are designed to push messages into the audience's attention, which is contrary to inbound philosophy.

Common misconception: Some might think any promotional message online qualifies as marketing, but inbound specifically differentiates itself by being helpful and contextually relevant, not disruptive. This distinction is what makes the statement false rather than true.

Principles of Marketing Quiz 7.1 - Digital Marketing

Inbound marketing typically interrupts the customer’s online activity to present a promotional message.

查看解析

登录即可查看完整答案

类似问题

_______________ approach focuses on being visible to potential customers and using that visibility to drive them to a website where they can transact.

_______________ approach focuses on being visible to potential customers and using that visibility to drive them to a website where they can transact.

The following are examples of __________: Publicity Content: Blogging, Writing, Video Speaking Engagements (Meetup) Trade Shows Sales - Personal Relationship Development Give aways

Which of the following are examples of inbound marketing?

Read the scenario before you answer the question: Scenario: An online fashion store regularly posts styling tips, customer Q&As, and behind-the-scenes content on Instagram. Most customers discover the brand through these posts. Question: Which type of marketing does this reflect?

Read the scenario before you answer the question: Scenario: A new skincare brand relies on customer reviews and word-of-mouth to attract visitors to its blog, where it posts helpful skincare guides. Customers then voluntarily sign up for the newsletter. Question: What type of marketing is this?

The following are examples of __________: Publicity Content: Blogging, Writing, Video Speaking Engagements (Meetup) Trade Shows Sales - Personal Relationship Development Give aways

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单