题目
题目

MKTG-2910-2 CB quiz 11

单项选择题

When Melanie went to a mall to buy a birthday gift for her brother, she ended up buying a new pair of designer eyewear for herself. She had no intention of buying them as she already owns a few pairs and they weren't in her budget. However, she could not resist herself as they were on sale. This is an example of _____ shopping.

选项
A.epistemic
B.impulsive
C.utilitarian
D.affective
E.adaptive
查看解析

查看解析

标准答案
Please login to view
思路分析
The scenario describes Melanie making a spontaneous purchase of designer eyewear while shopping for something else, and despite not intending to buy them and even though they weren’t in her budget. This pattern fits the concept of impulsive shopping, which involves purchasing decisions made on a whim, often driven b......Login to view full explanation

登录即可查看完整答案

我们收录了全球超50000道考试原题与详细解析,现在登录,立即获得答案。

类似问题

Camille was standing in the checkout line at her neighbourhood grocery last night when she saw a display of a new frozen yogurt. Even though it was not on her shopping list and she had already purchased ice cream, she decided she just had to have the new frozen yogurt. For Camille, the frozen yogurt was an example of a/n ________.

Camille was standing in the checkout line at her neighbourhood grocery last night when she saw a display of a new frozen yogurt. Even though it was not on her shopping list and she had already purchased ice cream, she decided she just had to have the new frozen yogurt. For Camille, the frozen yogurt was an example of a/n ________.

Why has impulsive shopping behavior at checkout aisles dropped over the years?

Which of the following is a common trick to impulse purchase? (Hint: Online Shopping Scam Busted Links to an external site. ) 以下哪項是騙徒誘發購物衝動的常用手法? (提示：網購騙案大踢爆 Links to an external site. ）

更多留学生实用工具

加入我们，立即解锁 海量真题 与 独家解析，让复习快人一步！