Camille was standing in the checkout line at her neighbourhood grocery last night when she saw a display of a new frozen yogurt. Even though it was not on her shopping list and she had already purchased ice cream, she decided she just had to have the new frozen yogurt. For Camille, the frozen yogurt was an example of a/n ________.

Question

BlackTom AI · Accepted Answer

In this scenario, Camille encounters a new frozen yogurt while in a checkout line and feels a sudden urge to have it, despite it not being on her list. This setup triggers a shopping behavior often described as spontaneous or impulsive purchase.
Option 1: impulse product. This matches the situation where a consumer experiences a sudden urge to buy a product that is not planned, typically at the point of purchase, such as seeing an appealing item near the register. The behavior is driven by immediate desire rather than a premeditated need.
Option 2: attribute-based convenience good. These are everyday items chosen because of specific attributes that provide convenience (e.g., ease of use, time-saving features). The scenario emphasizes spontaneity rather than a deliberate assessment of attributes for convenience, so this is not the best fit.
Option 3: unsought product. Unsought products are items that consumers do not actively seek out and may not even know they want until prompted by marketing or necessity (e.g., life insurance, burial services). The frozen yogurt here is not something Camille did not know she wanted; she experiences an immediate craving while shopping.
Option 4: staple. Staples are basic, routinely purchased items that are regularly consumed or used (e.g., milk, bread). A frozen yogurt, especially a new flavor, does not fit the definition of a staple.
Option 5: emergency product. Emergency products are purchased in response to an urgent or unforeseen need (e.g., medicine during a sudden illness, a flashlight during a blackout). The scenario does not present an urgent need driving the purchase; it’s driven by impulse.
Overall, the behavior described aligns with an impulse purchase occurring at the point of sale, rather than the other categories which involve planning, routine consumption, or urgent necessity.

MKTG1199 Module 6: Wrap-Up

查看解析

登录即可查看完整答案

类似问题

Why has impulsive shopping behavior at checkout aisles dropped over the years?

Which of the following is a common trick to impulse purchase? (Hint: Online Shopping Scam Busted Links to an external site. ) 以下哪項是騙徒誘發購物衝動的常用手法? (提示：網購騙案大踢爆 Links to an external site. ）

Which of the following is a common trick to impulse purchase? (Hint: Online Shopping Scam Busted) 以下哪項是騙徒誘發購物衝動的常用手法? (提示：網購騙案大踢爆）

Which of the following is a common trick to impulse purchase? (Hint: Online Shopping Scam Busted Links to an external site. ) 以下哪項是騙徒誘發購物衝動的常用手法? (提示：網購騙案大踢爆 Links to an external site. ）

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单