(a) - Which growth strategy best aligns with the introduction of Chipotlanes (drive-thru lanes)?

Question

(a) - Which growth strategy best aligns with the introduction of Chipotlanes (drive-thru lanes)?

BlackTom AI · Accepted Answer

To start, let's lay out the core concept being tested: identifying the growth strategy that best fits adding Chipotlanes (drive-thru lanes) to a fast-food brand's current operations.
Option 1: Diversification. This involves new products or services in new markets. Chipotlanes are not introducing an entirely new product line or entering an unrelated market; they extend an existing service model within the same brand, so diversification is not the best fit here.
Option 2: Product Development. This would require introducing a new product to the existing market. Chipotlanes enhance service delivery rather than offering a new product item to customers, so this option misreads the nature of the initiative.
Option 3: Market Development. This strategy implies taking existing products into new markets or regions. While Chipotlanes could be rolled out in new geographic areas, the core question emphasizes alignment with the concept of the new service feature itself, which serves to improve performance in the current market context, not primarily entering a new market.
Option 4: Market Penetration. This approach focuses on increasing the share of the existing market for current products or services. Chipotlanes directly aim to attract more customers and increase orders from the same target customer base by improving convenience and speed, thereby boosting market share within the existing market—this aligns well with market penetration.
In summary, the most fitting framework for introducing Chipotlanes is to deepen the brand's hold in its current market by offering a faster, more convenient service option, which corresponds to Market Penetration. The other options describe strategies that either add new products/services, venture into new markets, or mischaracterize the nature of the initiative.

MKTG2201.30338.202530 Quiz One - MKTG2201 - Spring 2025

(a) - Which growth strategy best aligns with the introduction of Chipotlanes (drive-thru lanes)?

查看解析

登录即可查看完整答案

类似问题

How can a corporation design a growth strategy based on capabilities?

In the reading "Growth outside the core", the authors suggest that firms should grow (select one):

Tandy’s Styles involves its customers in the process of developing new products. In this way, it can benefit from current customers’ insights and develop new products that will meet these customers’ needs. Tandy’s is pursuing a ________ growth strategy.

Which is an important strategy when trying to establish a product ecosystem?

When McDonald's offers new menu items/hacks such as Land, Sea, and Air or Surf and Turf, it adopts a(n) _____ strategy.

Companies adopting a _____ strategy focus on increasing market share by acquiring similar businesses and/or opening new locations, domestically or internationally.

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单