When McDonald's offers new menu items/hacks such as Land, Sea, and Air or Surf and Turf, it adopts a(n) _____ strategy.

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BlackTom AI · Accepted Answer

Examining the scenario, the question centers on how McDonald’s expands by introducing new menu items or hacks like Land, Sea, and Air. 
Option 1: disinvestment. This would involve selling off assets or reducing a business line, which is the opposite of introducing new menu items or expanding offerings. It doesn’t describe growth through new products internally. 
Option 2: external growth. This typically refers to growth through acquisitions, mergers, or partnerships with other firms, rather than developing new items within the company’s own structure. The Land, Sea, and Air/Hack concepts are internal product innovations, not external deals. 
Option 3: internal growth. This category covers growth achieved through the firm’s own resources, capabilities, and product development—such as creating new menu items, reformulating offerings, or launching novel concepts without merging with or acquiring another company. This aligns with the described strategy of introducing new menu ideas. 
Option 4: concentration. This term usually describes focusing on a single product line or market to intensify market share, which could be related but does not specifically capture the act of launching new menu items, and thus is not the best fit for the described approach. 
In summary, the described acts of developing and rolling out new menu items internally match internal growth best, while the other options describe different growth approaches or strategic focuses that do not capture the essence of menu-item innovations within the firm.

37:533:312:90 DEVELOPING TALENT Week Two Quiz - Chapter 2 - Strategic Training

When McDonald's offers new menu items/hacks such as Land, Sea, and Air or Surf and Turf, it adopts a(n) _____ strategy.

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