Tandy’s Styles involves its customers in the process of developing new products. In this way, it can benefit from current customers’ insights and develop new products that will meet these customers’ needs. Tandy’s is pursuing a ________ growth strategy.

Question

BlackTom AI · Accepted Answer

The scenario describes a company involving its current customers in the process of developing new products to meet their needs. This is a classic example of pursuing product development, which focuses on creating new or improved products for existing markets by leveraging existing customer insights and relationships.
Option 1: diversification. This would involve entering new products in new markets, expanding beyond current offerings and audiences. The situation does not indicate entering new markets, but rather leveraging customer input to enhance products for existing customers, so this is not diversification.
Option 2: market development. This strategy aims to enter new markets with the existing products, such as expanding into new geographic regions or customer segments. The description centers on product creation for current customers, not on selling current products to new markets, so this option is not a fit.
Option 3: market penetration. This focuses on increasing sales of existing products in existing markets, typically through pricing, promotion, or distribution improvements. Since the emphasis is on developing new products with customer involvement, market penetration does not capture the core idea here.
Option 4: product development. This is about creating new or improved products for existing markets, often by soliciting customer input to ensure the offerings meet current customers’ needs. The given description directly aligns with product development.

MARKETNG 211-02 FA 25 Exam #1 (Chapters 1-2, 4-7) - Requires Respondus LockDown Browser

Tandy’s Styles involves its customers in the process of developing new products. In this way, it can benefit from current customers’ insights and develop new products that will meet these customers’ needs. Tandy’s is pursuing a ________ growth strategy.

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