Question at position 3 A marketing team works collaboratively on a campaign, blending creative ideas from newer members with the strategic insights of experienced colleagues. The campaign becomes one of the most successful and creatively well-regarded campaigns in the company's history. This success is most likely an example of:A marketing team works collaboratively on a campaign, blending creative ideas from newer members with the strategic insights of experienced colleagues. The campaign becomes one of the most successful and creatively well-regarded campaigns in the company's history. This success is most likely an example of:The enhancing effect of bringing together strong individual performers and empowering them as team leaders.An avoidance of task conflict, leading to a safe campaign strategy.Groupthink limiting the campaign's creativity but accidentally aligning with audience preferences.Positive synergy, with diverse perspectives combining to produce superior outcomes.The effective use of individual rewards to limit social loafing and motivate team members to work really hard to achieve a high personal bonus.Clear my selection

Question

BlackTom AI · Accepted Answer

To understand which description best fits the scenario, let’s evaluate each option in the context of a diverse, collaborative team producing a highly successful and creatively strong campaign.
Option 1: 'The enhancing effect of bringing together strong individual performers and empowering them as team leaders.' This speaks to individual capability and leadership empowerment, but it emphasizes individuals and leadership roles rather than the emergent property of the group as a whole. It misses the key idea that the combination of diverse perspectives leads to superior outcomes rather than simply better individuals.
Option 2: 'An avoidance of task conflict, leading to a safe campaign strategy.' Avoiding task conflict means avoiding critical discussion and new ideas. In creative campaigns, some level of constructive conflict often fosters richer ideas. The description of safe strategy would likely dampen creativity, which contradicts the scenario’s noted creativity and success.
Option 3: 'Groupthink limiting the campaign's creativity but accidentally aligning with audience preferences.' Groupthink implies conformity and a narrowing of ideas, reducing creativity. Yet the scenario highlights high creativity and strong reception, which is not consistent with the drawbacks of groupthink. Therefore this option mischaracterizes the dynamics at play.
Option 4: 'Positive synergy, with diverse perspectives combining to produce superior outcomes.' This option captures the essence of collaboration across backgrounds and viewpoints leading to outcomes that exceed what any single member could achieve alone. The described campaign’s success and creative acclaim align with the idea of positive synergy arising from diverse input.
Option 5: 'The effective use of individual rewards to limit social loafing and motivate team members to work really hard to achieve a high personal bonus.' This answer centers on individual incentives rather than the collaborative, cross-perspective process. It suggests motivation tied to personal bonuses, which does not directly explain why a team-wide creative success occurred or why it’s praised for its collective ingenuity.
In summary, the scenario emphasizes the emergent value of combining varied viewpoints to yield superior results, rather than focusing on individual leadership, suppression of conflict, conformity, or monetary incentives. The most coherent fit is the notion of positive synergy arising from diverse perspectives producing a outcome that’s greater than the sum of its parts.

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