Which demographic group is also referred to as the echo boomers?

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Question: Which demographic group is also referred to as the echo boomers?

Option 1: Millennials. This is the correct association. The term 'echo boomers' is commonly used to describe the generation born to the baby boomer parents, roughly from the early 1980s to the mid-1990s or early 2000s, which corresponds to Millennials. The 'echo' aspect refers to the birth of a second large wave in the population following the baby boom, amplified by the children of the baby boomers.

Option 2: Generation X. Gen X refers to the cohort roughly born between the mid-1960s and the early 1980s, preceding Millennials. They are not typically labeled as echo boomers, so this option does not fit the term.

Option 3: Baby boomers. Baby boomers are the generation born roughly from the mid-1940s to the mid-1960s. They are the generation that produced the so-called echo boomer children; thus, this option would be a source generation rather than the echo generation itself.

Option 4: Generation Z. Gen Z follows Millennials, usually born from the mid-to-late 1990s through the early 2010s. They are not referred to as echo boomers, so this choice is inaccurate.

Option 5: Baby busters. This term is a less common, informal label sometimes used for later generations, but it is not the established term for the echo boomers. It does not match the widely accepted designation for Millennials.

In summary, among the options provided, the one that aligns with the widely accepted nickname 'echo boomers' is Millennials, while the rest refer to other generations or nonstandard terms.

MKTG1199 Module 3: Wrap-Up

Which demographic group is also referred to as the echo boomers?

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