A(n)________ exists when a franchisor licenses retailers to sell its products subject to various sales and service conditions.

Question

BlackTom AI · Accepted Answer

The question asks about a type of franchise arrangement where a franchisor licenses retailers to sell its products, while imposing various sales and service conditions. 
Option 1: 'manufacturer-sponsored retail franchise system' describes exactly this setup, where the manufacturer (franchisor) grants retail outlets the right to sell its products under specified conditions, including branding, service standards, and other operating rules. This aligns with the classic definition of a manufacturer-sponsored retail franchise. 
Option 2: 'service-sponsored retail franchise system' would imply a focus on a service-oriented brand structure rather than a product-based franchisor granting retail rights; the emphasis here is misaligned with the product-licensing scenario described in the question. 
Option 3: 'administered vertical marketing system' refers to a channel governance form where one channel member (often a large retailer or producer) coordinates others without a formal franchise relationship, typically through influence or contractual obligations, but it does not specifically denote franchising arrangements where retailers are licensed by the franchisor under sales/service conditions. This option shifts the framing from franchising to a broader channel control concept. 
Option 4: 'manufacturer-sponsored wholesale franchise system' would imply a structure where the manufacturer licenses wholesalers rather than retailers to sell products, usually at the wholesale level, which is inconsistent with the description of licensing retailers to sell to end customers under conditions. 
In summary, the first option most directly matches the described arrangement of licensing retailers with sales and service conditions under a franchise model, while the other options describe alternative or misaligned channel concepts.

MKT250002.2025FA POM Chs 15 - 17- Requires Respondus LockDown Browser

A(n)________ exists when a franchisor licenses retailers to sell its products subject to various sales and service conditions.

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MKT*2500*02.2025FA POM Chs 15 - 17- Requires Respondus LockDown Browser

A(n)________ exists when a franchisor licenses retailers to sell its products subject to various sales and service conditions.

查看解析

登录即可查看完整答案

类似问题

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更多留学生实用工具

希望你的学习变得更简单

MKT250002.2025FA POM Chs 15 - 17- Requires Respondus LockDown Browser