When evaluating alternatives for a vacation, a consumer considers “beach, friends, outdoor activities, and weather.” These are examples of:

Question

BlackTom AI · Accepted Answer

When evaluating alternatives for a vacation, the consumer highlights factors such as beach, friends, outdoor activities, and weather. These items function as the standards or measures by which the options are judged, i.e., the criteria used to assess each alternative.

Option 1: Post-purchase satisfaction factors — This would refer to factors influencing satisfaction after the purchase, not the criteria used to compare options beforehand. The listed items are about evaluating options, not about satisfaction after choosing one.

Option 2: Universal set — This term (often denoting the complete set of all possible options) does not describe the criteria used to compare alternatives. The examples given are attributes or aspects of vacation choices, not a comprehensive catalog of everything one could consider.

Option 3: Determinant attributes — Determinant attributes are factors that differentiate among brands or options and drive choice in a decision. While beach and weather could be influential, the prompt frames them as overall factors considered, not necessarily attributes that distinguish options in a given context.

Option 4: Evoked set — The evoked set consists of the options a consumer would seriously consider. The statement focuses on the criteria used to evaluate options, not on which options are actually being considered.

Option 5: Evaluative criteria — This option matches the role of the listed items: beach, friends, outdoor activities, and weather are the criteria used to evaluate and compare vacation alternatives. They represent the standards or attributes against which each option is judged.

In sum, the described items function as the criteria used to assess and compare vacation options, rather than post-purchase factors, the complete option universe, determinant attributes, or the set of options actually considered.

FA25-BL-BUS-M370-11927 Marketing Midterm Exam- Requires Respondus LockDown Browser

When evaluating alternatives for a vacation, a consumer considers “beach, friends, outdoor activities, and weather.” These are examples of:

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