Freddy is purchasing a new car, and he has decided that gas mileage, price, reliability, and styling are important to him. These attributes represent Freddy’s

Question

BlackTom AI · Accepted Answer

The question presents Freddy considering gas mileage, price, reliability, and styling as important attributes when purchasing a car. This collection of attributes represents a specific construct in consumer behavior.
Option 1: 'evoked criteria.' This term would refer to attributes that come to mind or are salient when a consumer is considering alternatives, but it is not the standard label for the overall list of attributes Freddy cares about.
Option 2: 'evaluative set.' An evaluative set is a group of attributes used to compare options, but the common terminology for core attributes a consumer considers is not this term.
Option 3: 'evaluative criteria.' This phrasing correctly describes the attributes Freddy values as the standards or criteria used to evaluate and compare cars on important dimensions like gas mileage, price, reliability, and styling.
Option 4: 'evoked set.' The evoked set refers to the subset of brands or products a consumer recalls or considers within a category, not to the attributes themselves.
Option 5: 'consideration criteria.' While it conveys a similar idea, the standard marketing terminology is 'evaluative criteria,' making this choice less typical in terminology.
In summary, the collection of attributes Freddy regards as important aligns with the established concept of evaluative criteria, which are the standards by which alternatives are judged during decision making.

MKTG1052 LF03 Assessment Task 2:Online Quiz

Freddy is purchasing a new car, and he has decided that gas mileage, price, reliability, and styling are important to him. These attributes represent Freddy’s

查看解析

登录即可查看完整答案

类似问题

When evaluating alternatives for a vacation, a consumer considers “beach, friends, outdoor activities, and weather.” These are examples of:

Which of the following consist of a set of salient, or important, attributes about a particular product?

The two types of evaluative criteria are

The attributes, features, or potential benefits that consumers consider when reviewing possible solutions to a problem are known as _____ criteria.

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

People born without creativity never can develop it

A product has a selling price of $20, a contribution margin ratio of 40% and fixed cost of $120,000. To make a profit of $30,000. The number of units that must be sold is: Type the number without $ and a comma. Eg: 20000

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单