__ serves as a flexible pricing strategy to generate revenue in the creator economy, particularly for influencers and content creators

Question

BlackTom AI · Accepted Answer

The prompt asks us to identify what __ serves as a flexible pricing strategy to generate revenue in the creator economy, particularly for influencers and content creators.

First, note that there are no answer options provided for this short-answer question, so we cannot evaluate alternative choices. However, we can discuss the concept that best fits the blank.

Dynamic pricing, also known as flexible or demand-based pricing, is a strategy where prices adjust over time in response to demand, supply, audience engagement, platform algorithms, and other market conditions. In the creator economy, influencers and content creators frequently encounter fluctuating attention, sponsorship demand, and audience willingness to pay, which dynamic pricing can exploit to maximize revenue. For example, creators might raise prices for limited-edition merch drops, increase subscription tiers during peak event periods, or adjust sponsorship rates based on engagement metrics and audience reach.

Why this fits: dynamic pricing directly aligns with the revenue-generation goal in a fast-changing creator landscape. It leverages real-time data and market signals to optimize income without locking prices into a single static amount, which can leave money on the table when demand surges or declines.

Why other concepts might be less fitting here (without having options listed): if the question were about static pricing, it would not capture the adaptable nature needed for fluctuating creator markets. If it referenced flat-rate pricing, it would similarly fail to respond to varying demand. If it mentioned one-size-fits-all pricing, it would not reflect the nuance of audience segments and time-sensitive opportunities that dynamic pricing embraces.

In summary, dynamic pricing is the most appropriate descriptor for a flexible, revenue-optimizing approach in the creator economy, given its responsiveness to changing demand and creator-specific factors.

MKTG1021.07|.08|.09 Fall 2025 Marketing Principles [Wang] MKTG1021-Final Exam- Requires Respondus LockDown Browser

__ serves as a flexible pricing strategy to generate revenue in the creator economy, particularly for influencers and content creators

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