When the producers of Ocean Spray cranberry products decided to make Craisins (a dried cranberry snack food) available in convenience stores, supermarkets, and vending machines, it was involved with determining _____ strategy.

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BlackTom AI · Accepted Answer

The question asks about the strategic focus when deciding where to make a product available, such as through convenience stores, supermarkets, and vending machines.
Option 1: promotion. This concerns how a product is advertised or communicated to consumers, not where it is placed or sold. While promotion can support distribution, it does not itself specify the channels or outlets used to reach customers.
Option 2: pricing. This deals with the amount charged for the product, including discounts and pricing tiers. Pricing relates to demand, cost, and positioning, but it does not determine the locations or methods of distribution.
Option 3: product. This category covers the actual goods or services offered, including features, quality, and variations. It addresses what is being sold rather than where it is sold, so it is not the strategic focus described in the scenario.
Option 4: distribution. This is about delivering the product to customers and selecting the channels and locations where the product will be available, such as convenience stores, supermarkets, and vending machines. It directly answers the question of where the product will be sold and how it will reach buyers.
Option 5: possession. This term relates to ownership or control of the product, which is not a primary determinant of channel placement or the locations through which customers access the product. It is less about distribution strategy and more about rights or transfer of ownership.
Thus, the option that aligns with determining where the product should be accessible is distribution, since it governs the channels and locations used to reach consumers.

BUS-10-38944 Quiz (Chapter 11)

When the producers of Ocean Spray cranberry products decided to make Craisins (a dried cranberry snack food) available in convenience stores, supermarkets, and vending machines, it was involved with determining _____ strategy.

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BUS-10-38944 Quiz (Chapter 11)

When the producers of Ocean Spray cranberry products decided to make Craisins (a dried cranberry snack food) available in convenience stores, supermarkets, and vending machines, it was involved with determining _____ strategy.

查看解析

登录即可查看完整答案

类似问题

Generally, the Blank ______ and more sophisticated a firm is, the Blank ______ likely it will be to use supply chain intermediaries.

Unlike Estée Lauder, which is a large and established firm with the resources to provide its own sales force to sell its products, what will smaller firms probably need to rely on to help to distribute their products?

What is a retailer's primary consideration when considering which distribution system to use?

In a marketing channel, the sales department must coordinate delivery with Blank ______.

Amazon is a very large and sophisticated channel member, and as such, it is not likely to

Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online websites, and social media. Both companies use a(n) ________ channel to distribute their offerings.

Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online websites, and social media. Both companies use a(n) ________ channel to distribute their offerings.

Which of the following channel functions of wholesalers is demonstrated when a buyer receives quicker delivery because wholesalers are located closer than are producers?

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希望你的学习变得更简单

Generally, the Blank and more sophisticated a firm is, the Blank likely it will be to use supply chain intermediaries.