Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online websites, and social media. Both companies use a(n) ________ channel to distribute their offerings.

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BlackTom AI · Accepted Answer

The question describes Mary Kay Cosmetics and Amway distributing through home and office sales parties, online websites, and social media, which reflects selling directly to consumers without traditional retail intermediaries.
Option 1: direct — This is the best fit because the firms bypass conventional stores and sell straight to customers via personal demonstrations and direct channels.
Option 2: functional — A functional channel typically emphasizes the specific tasks performed by channel members (like risk-taking, information gathering) rather than the structure of who sells to whom; it does not describe the direct-to-consumer model shown here.
Option 3: layered — A layered (multi-tier) channel would involve multiple intermediary layers such as wholesalers and retailers; the description here points to a direct approach, not an expanded ladder of middlemen.
Option 4: behavioral — Behavioral aspects relate to buyer or seller behaviors and motivations, not the organizational structure of the distribution channel itself; it doesn’t capture the direct-selling setup.
Option 5: indirect — Indirect channels involve intermediaries between the producer and the consumer (retailers, wholesalers); this contradicts the direct-selling model used by these companies.

Test: Exam 3

Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online websites, and social media. Both companies use a(n) ________ channel to distribute their offerings.

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