Which of these businesses is NOT a direct-to-consumer brand that has been made possible by the digital transformation of business?

Question

BlackTom AI · Accepted Answer

Question restatement: Which of these businesses is NOT a direct-to-consumer brand that has been made possible by the digital transformation of business?

Option 1: Harry's. This is a classic example of a direct-to-consumer brand: it launched online, sells primarily through its own website and mobile app, and leverages digital marketing and data-driven personalization to reach customers without relying on traditional retailers. The digital transformation enabled its direct relationship with buyers and streamlined supply chains.

Option 2: Costco. Costco operates primarily as a warehouse club with a membership model and a heavy emphasis on physical store experiences. While it has online shopping, its core business is not built around direct-to-consumer digital channels or the online-first, direct-sales approach that characterizes the other brands listed. The bulk of its value comes from bulk retail, negotiated vendor terms, and store-based checkout rather than a pure digital-to-consumer strategy.

Option 3: Peloton. Peloton markets its connected fitness products directly to consumers and pairs them with a subscription service for ongoing content. This is a textbook case of a direct-to-consumer model enhanced by digital platforms (device connectivity, streaming content, app ecosystem) as part of the digital transformation of business.

Option 4: Casper. Casper popularized the DTC mattress model, selling primarily online with ship-to-home convenience and extensive digital marketing, supported by a direct customer relationship rather than relying on traditional brick-and-mortar retailers.

Option 5: Dollar Shave Club. Dollar Shave Club rose to prominence as a direct-to-consumer brand that uses online channels, subscription pricing, and digital customer engagement to reach and retain customers, illustrating a direct-DTC approach enabled by digital transformation.

Summary: The digital transformation in business has empowered most of these brands to operate directly with consumers via online channels and subscription models. However, Costco stands out as the non-direct-to-consumer, store-centric model among these options, making it the exception in the context of DTC enabled by digital transformation.

Test: Exam 3

Which of these businesses is NOT a direct-to-consumer brand that has been made possible by the digital transformation of business?

查看解析

登录即可查看完整答案

类似问题

Which statement correctly describes the D2C (Direct-to-Consumer) model?

A company is looking to cut costs by selling directly to consumers, bypassing traditional retail channels. This approach allows them to also gather customer data. Which e-business model are they employing?

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

People born without creativity never can develop it

A product has a selling price of $20, a contribution margin ratio of 40% and fixed cost of $120,000. To make a profit of $30,000. The number of units that must be sold is: Type the number without $ and a comma. Eg: 20000

Which of the following statement regarding cost is correct:

Under the assumptions used in cost-volume-profit analysis, as the activity increases:

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单