Among factors that influence resistance, adoption, and diffusion, _____ is the extent to which an innovation is consistent with one's needs, values, norms, or behaviors.

Question

BlackTom AI · Accepted Answer

The question asks to identify which factor among resistance, adoption, and diffusion reflects the extent to which an innovation aligns with an individual's needs, values, norms, or behaviors.
Option 1: homophily. This term describes the tendency of individuals to associate with others who are similar to themselves. While similarity can influence diffusion by shaping social networks, it does not directly measure the alignment between an innovation and a person’s needs or values.
Option 2: complexity. This refers to how difficult an innovation is to understand or use. Higher complexity typically slows adoption because potential adopters find the innovation harder to implement, but it does not capture the degree of alignment with personal needs or norms.
Option 3: compatibility. This is the concept that captures the fit between the innovation and the potential adopter’s existing values, past experiences, and needs. When an innovation is compatible, it is more likely to be adopted and diffused because it integrates smoothly with the user’s context and behaviors.
Option 4: trialability. This denotes the extent to which an innovation can be experimented with on a limited basis before full adoption. While trialability can reduce uncertainty and encourage experimentation, it focuses on how the adopter can test the product rather than how well it aligns with personal norms or needs.
In summary, compatibility is the construct that directly addresses the alignment between the innovation and the adopter’s needs, values, norms, or behaviors, distinguishing it from the other factors that relate to similarity, difficulty, or testing potential rather than alignment.

Among factors that influence resistance, adoption, and diffusion, _____ is the extent to which an innovation is consistent with one's needs, values, norms, or behaviors.

查看解析

登录即可查看完整答案

类似问题

The _____, developed by communication scholar Everett Rogers, explains how cultural practices can be changed—largely due to communication.

The diffusion of innovation graph is in the shape of a normal distribution curve.

Which of the following characteristics of a social system could result in the slowing of an innovation's diffusion?

The widespread adoption of mask-wearing in the United States and other non-Asian countries in the face of the coronavirus pandemic is an example of how __________ can bring about social change.

Identify a characteristic of innovators.

Alonzo has an analog television without cable or satellite. He will not switch to a digital TV until the old one breaks down. Which of the following adopter categories best describes Fred?

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单