Demographics refer to

Question

BlackTom AI · Accepted Answer

To understand the concept of demographics in this context, we should compare each option against the standard definition.
Option 1 suggests demographics refer to the density of a population in a geographic area. While population density is a demographic-related measure, demographics as a field encompasses more than density alone; it includes various characteristics of groups, not just how many people live in a place.
Option 2 claims demographics describe the psychological profile of prospective consumers. This is more aligned with psychographic data or consumer psychology, which deals with attitudes and preferences, rather than demographic descriptors like age or income.
Option 3 states: the description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation. This matches the conventional definition of demographics, which focuses on categorizing populations by these and similar characteristics to understand and compare groups.
Option 4 describes demographics as the depiction of a population according to its core values or cultural beliefs and their rate of change. That concept aligns more with cultural demographics or sociocultural analysis, which may consider values, but the core, standard demographic variables are typically demographic attributes like age, gender, income, etc., not primarily values.
Option 5 defines demographics as an objective measurement of a person's likelihood to purchase a product or service. This resembles a behavioral or predictive marketing metric (e.g., propensity to buy), rather than demographic description of a population.
Overall, option 3 correctly captures the essence of demographics by outlining the descriptive characteristics used to profile populations, while the other options describe neighboring concepts (density, psychology, culture, and buying propensity) that are not the standard definition of demographics.

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Demographics refer to

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Demographics refer to

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MKT250002.2025FA Chapters 1 to 5- Requires Respondus LockDown Browser