题目
MGMT 101 LEC ONL: MANA... Study Checkpoint 8: Decision Analysis I
单项选择题
A television station would like to decide between extending a current television show for another season or develop a completely new show for that time slot. It will cost $6M to develop the new show. The new show may be very successful, moderately successful, or not successful with associated advertising revenues of $25M, $15M, or $5M, respectively. If the station chooses to extend the current show, it will cost $2M. The extended show may be very successful, moderately successful, or not successful with associated advertising revenues of $15M, $10M, or $5M, respectively. Which of the following are true regarding the payoffs on the terminal nodes of the associated decision tree?
选项
A.If the new show is developed and it is very successful, the payoff is $19M.
B.If the new show is developed and it is moderately successful, the payoff is $8M.
C.If the new show is developed and it is not successful, the payoff is $1M.
D.If the existing show is extended and it is moderately successful, the payoff is $8M.
E.Exactly two answers are correct.
F.None of the answers are correct.
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标准答案
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思路分析
Question restatement: A TV station must choose between extending the current show or developing a new one. Costs: new show development is $6M with revenues of $25M (very successful), $15M (moderately), or $5M (not successful). Extending the current show costs $2M with revenues of $15M (very successful), $10M (moderately), or $5M (not successful). We’re asked about the payoffs on the terminal nodes of the decision tree.
Option 1: If the new show is developed and it is very successful, the payoff is $19M.
- Analysis: Payoff = revenue − cost = 25 − 6 = 19. This is correct. The calculation follows the standard payoff definition used in decision trees, where payoff equals net profit.
Option 2: If the new show is de......Login to view full explanation登录即可查看完整答案
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