At which stage of the market research process is data collection described?

Question

BlackTom AI · Accepted Answer

When considering the question about where data collection is described in the market research process, it’s helpful to map the stages of typical research flow and identify what each stage emphasizes.
Option a. None of the options listed: This would be plausible only if none of the other statements matched the stage in which data collection is described. However, one of the options does align with a data collection description, so this is not correct.
Option b. Collecting data in accordance with the research design: This choice directly references the activity of data collection as it follows the predefined plan. In most market research frameworks, the data collection phase is explicitly defined by the research design, including methods, sampling, instruments, and procedures. This option correctly identifies the data collection stage as described by the design.
Option c. Designing the research methodology: This stage occurs earlier, when you decide on overall approach, methods, and framework. It informs how data will be collected but is not the phase where data collection itself is described or executed; it’s about planning rather than carrying out collection.
Option d. Defining the research problem: This is typically the initial stage, focusing on clarifying what the research seeks to answer. It sets the scope and objectives, not the procedural description of data collection.
In summary, option b accurately captures that data collection is described in terms of the collected activity being conducted in alignment with the defined research design, whereas the other options refer to earlier planning or problem-framing steps or to a broad denial that doesn’t fit the stated process.

At which stage of the market research process is data collection described?

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