Obtaining primary and secondary data would take place during which stage of the five-step marketing research approach?

Question

BlackTom AI · Accepted Answer

To answer this question, let’s map the five-step marketing research process to what each step entails.
Option 1: Define the problem. This stage is about identifying and clarifying the issue that requires research, not about gathering data. While essential, it precedes data collection and focuses on framing the research question. 
Option 2: Develop the research plan. In this step, researchers decide on the methods, instruments, sampling, and timelines. It is a design activity that prepares for data collection but does not itself involve collecting data. 
Option 3: Collect relevant information. This is the data collection phase, where researchers gather primary and secondary data to address the defined problem. It directly corresponds to obtaining the information needed for analysis. 
Option 4: Develop findings. Here, researchers analyze the collected data, uncover patterns, and summarize insights. This step occurs after data collection and involves interpretation rather than gathering new data. 
Option 5: Take marketing actions. The final stage translates findings into decisions and actions, such as strategy adjustments or implementations, rather than collecting data. 
In summary, the stage that explicitly involves gathering primary and secondary data is the data collection step, making this the option that matches the described activity. The other choices describe preceding planning, analysis, or action steps that do not involve collecting information.

Obtaining primary and secondary data would take place during which stage of the five-step marketing research approach?

查看解析

登录即可查看完整答案

类似问题

If an outside agency was brought in to conduct work for a research project after the first three steps in the marketing research process were completed, which step would the agency conduct?

Which component of marketing research involves gathering relevant data and information, using appropriate methods and sources, and ensuring data quality and reliability?

Question at position 35 What characterizes surveillance capitalism?a. data gathering by digital devicesb. increasing number of street camerasc. data gathering by detective agenciesd. increasing number of cameras in public bathrooms and locker roomsb & d above

At which stage of the market research process is data collection described?

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

People born without creativity never can develop it

A product has a selling price of $20, a contribution margin ratio of 40% and fixed cost of $120,000. To make a profit of $30,000. The number of units that must be sold is: Type the number without $ and a comma. Eg: 20000

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单