For your testing, you want to determine how you'll interact with your customers in terms of introducing them to your product, onboarding them, and supporting them throughout their use of your product. What part of the BMC are you testing?

Question

BlackTom AI · Accepted Answer

When considering which part of the Business Model Canvas (BMC) is being tested for how you’ll interact with customers—from initial introduction, to onboarding, to ongoing support—each option can be evaluated for its fit with customer engagement activities.
Option 1: channel. Channels describe the ways a company communicates with and delivers its value proposition to customers, including marketing, sales, distribution, and support channels. While channels are involved in onboarding and support, this choice focuses more on the path of delivery and communication rather than the relational approach with customers. So this option partially touches customer interaction but isn’t the primary component for onboarding and ongoing relationship management.
Option 2: soution. Assuming this is a misspelling of 'solution,' the solution block in the BMC (often part of the value proposition) captures what product or service is offered to meet customer needs. While the solution informs what you provide, it does not directly specify how you will interact with customers during onboarding or ongoing support. Therefore, it does not directly answer the question about customer interaction strategy.
Option 3: customer relationships. This element explicitly concerns how a business establishes and maintains relationships with its customers, including onboarding processes, ongoing support, customer service, and personalization. It directly addresses the intended interactions and engagement throughout the customer lifecycle, making it the most accurate fit for what you’re testing in terms of introduction, onboarding, and continued support.
Option 4: revenue model. The revenue model describes how a company earns money from its value proposition, such as pricing, billing, and monetization strategies. While important for business viability, it is not the focal point for testing how you will introduce, onboard, and support customers; it centers on financial aspects rather than relational interactions.
In summary, the question targets the aspect of the BMC that governs direct interactions with customers across their journey, from first contact through ongoing use, which aligns best with 'customer relationships.' The other options either describe delivery channels, the core offering, or monetization, none of which fully capture the ongoing interpersonal and service-oriented aspects of customer engagement.

For your testing, you want to determine how you'll interact with your customers in terms of introducing them to your product, onboarding them, and supporting them throughout their use of your product. What part of the BMC are you testing?

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