In the Business Model Canvas, which component focuses on how a business builds and maintains relationships with its customers?

Question

BlackTom AI · Accepted Answer

When evaluating the Business Model Canvas, each building block serves a distinct purpose in outlining how a business creates, delivers, and captures value. 
Option a) Channels describes the means by which a company communicates with and reaches its customer segments to deliver its value proposition, but it does not focus on the ongoing management of relationships. 
Option b) Customer Segments identifies the specific groups of people or organizations the business aims to serve; it concentrates on who the customers are rather than how the company interacts with them over time. 
Option c) Customer Relationships centers on the nature of the ongoing interactions with customers, including how the business acquires, retains, and grows its customer base, as well as the type of relationship it aims to establish (personal, automated, self-service, etc.). This is precisely about building and maintaining relationships with customers. 
Option d) Revenue Streams addresses how the business earns money from each customer segment, focusing on income generation rather than the relational dynamics between the business and its customers. 
Thus, the component that focuses on how a business builds and maintains relationships with its customers is Customer Relationships (option c).

In the Business Model Canvas, which component focuses on how a business builds and maintains relationships with its customers?

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