What is a part of operational CRM that automates service requests, complaints, product returns, and information requests?

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BlackTom AI · Accepted Answer

The question asks: What is a part of operational CRM that automates service requests, complaints, product returns, and information requests?
Option 1: Opportunity management. This is primarily focused on tracking sales prospects and potential deals, not on automating service requests or handling post-sale issues, so it does not fit the described function.
Option 2: Sales force automation. While it automates sales activities such as lead and opportunity tracking, its main aim is to support sales staff in selling, not to automate customer service requests, complaints, or returns.
Option 3: Contact management. This deals with storing and organizing customer contact details and history. It supports communication, but it does not inherently automate service requests, complaints, or returns, which are service-oriented workflows.
Option 4: Customer service and support. This area of operational CRM is dedicated to automating service-related processes, including handling service requests, complaints, product returns, and information requests, aligning precisely with the described functions.
In summary, the option that best matches the automation of service requests, complaints, returns, and information requests within operational CRM is the one centered on customer service and support. This distinguishes it from options that focus on sales processes or contact data rather than service workflows.

What is a part of operational CRM that automates service requests, complaints, product returns, and information requests?

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