题目
题目

AD737 O2 Innovative Marketing Techniques (Fall 25) Final Exam AD737 O2 Innovative Marketing Techniques (Fall 25) Final Exam

多项选择题

What are the main objectives of conducting CRM strategies? (Choose all answer choices that apply)

选项
A.To communicate the right number of contacts of the right type at the right time for each customer segment.
B.To understand the different customer lifecycle stages.
C.To customize the marketing messages sent out to each customer segment.
D.To manage long-term customer relationship.
E.To maximize the marketing cost.
查看解析

查看解析

标准答案
Please login to view
思路分析
When evaluating the objectives of conducting CRM strategies, it helps to break down what CRM aims to achieve for customer-facing operations. Option 1: 'To communicate the right number of contacts of the right type at the right time for each customer segment.' This aligns with CR......Login to view full explanation

登录即可查看完整答案

我们收录了全球超50000道考试原题与详细解析,现在登录,立即获得答案。

类似问题

Which Industries will want to keep using CRM as a major strategic focus in the future?

Question at position 41 Which of the following is a required element of an effective CRM initiative?Segmenting customersPreserving a traditional sales force that communicates with the supply-chain via a traditional paper document/contract systemNone of the other answer choices are correctSending out promotional materials by e-mail to a large random group of a potential customersAll of these answer choices are correctClear my selection

Question at position 35 Which of the following is NOT one of the key tools and components of CRM?Target MarketingPredicting Supplier BehaviorsCross Selling and Up-SellingEvent Based MarketingClear my selection

Many organizations operate in functional “silos”, with each department having its own systems. How does this impact the effectiveness of CRM implementation?

更多留学生实用工具

加入我们，立即解锁 海量真题 与 独家解析，让复习快人一步！