Question at position 35 Which of the following is NOT one of the key tools and components of CRM?Target MarketingPredicting Supplier BehaviorsCross Selling and Up-SellingEvent Based MarketingClear my selection

Question

BlackTom AI · Accepted Answer

The question asks which option is NOT one of the key tools and components of CRM. 
Option 1: 'Target Marketing' is typically a core CRM activity, because CRM systems collect customer data to segment audiences and tailor marketing efforts accordingly. It aligns with using customer insights to focus campaigns. 
Option 2: 'Predicting Supplier Behaviors' is about suppliers, not customers, and is more characteristic of supply chain management or procurement analytics than of CRM, which centers on managing customer relationships. This makes it the outlier among the listed tools. 
Option 3: 'Cross Selling and Up-Selling' are classic CRM strategies that leverage customer purchase histories and preferences to increase the value of existing relationships, a fundamental CRM function. 
Option 4: 'Event Based Marketing' involves triggering communications based on customer actions or milestones (e.g., anniversaries, birthdays, behavior triggers), which is a standard CRM capability for timely, personalized engagement. 
In summary, while Target Marketing, Cross Selling/Up-Selling, and Event Based Marketing are typical CRM components, Predicting Supplier Behaviors pertains to suppliers rather than customers and does not fit the CRM toolkit.

Question at position 35 Which of the following is NOT one of the key tools and components of CRM?Target MarketingPredicting Supplier BehaviorsCross Selling and Up-SellingEvent Based MarketingClear my selection

查看解析

登录即可查看完整答案

类似问题

What are the main objectives of conducting CRM strategies? (Choose all answer choices that apply)

Which Industries will want to keep using CRM as a major strategic focus in the future?

Many organizations operate in functional “silos”, with each department having its own systems. How does this impact the effectiveness of CRM implementation?

What system automates each phase of the sales process, helping individual sales representatives coordinate and organize all their accounts?

Blank ______ management CRM systems target sales opportunities by finding new customers or companies for future sales.

What system maintains customer contact information and identifies prospective customers for future sales, using tools such as organizational charts, detailed customer notes, and supplemental sales information?

What is a part of operational CRM that automates service requests, complaints, product returns, and information requests?

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单