Which of the following is most likely to lead to high levels of customer loyalty?

Question

BlackTom AI · Accepted Answer

Consider the goal of building long-term customer loyalty and what tends to sustain repeat business.
Option 1: High customer satisfaction ratings. When customers feel satisfied with their experience—consistently meeting or exceeding expectations—they are more likely to return and recommend the business to others. Satisfaction often reflects reliability, quality, and good service, all of which contribute to loyalty over time.
Option 2: High levels of customer dissonance. Dissonance indicates conflict or dissatisfaction after the purchase, which typically erodes trust and loyalty. Customers experiencing dissonance are more likely to switch to competitors to resolve their concerns.
Option 3: Intangible compensation for service failures. While compensating for failures can mitigate negative feelings, relying on compensation rather than preventing failures or improving core experience is a reactive approach. It may salvage some loyalty, but it is usually not as effective for building genuine, durable loyalty as consistently high satisfaction.
Option 4: Low prices. While competitive pricing can attract customers, loyalty driven purely by price is fragile. Customers may switch as soon as a lower price arises elsewhere or when perceived value changes, so price alone is not the strongest driver of enduring loyalty compared to sustained satisfaction.
Overall, the strongest driver among the choices for high customer loyalty is consistently delivering high satisfaction, which fosters repeat business and positive word-of-mouth.

Which of the following is most likely to lead to high levels of customer loyalty?

查看解析

登录即可查看完整答案

类似问题

True or False? It is great to have satisfied customers, but even better to have loyal customers.

Which of the following statements about loyalty programs is false?

Carlos regularly buys coffee from a local café instead of Starbucks, even though Starbucks offers rewards. He explains that the baristas at the café know his name and remember his favorite drink, which makes him feel valued. Which factor best explains Carlos’s loyalty?

When Starbucks uses its app to send personalized offers to frequent buyers, this encourages:

The Broadway Café has been the only coffee shop in its neighborhood since 1952, but with a Starbucks opening nearby, your employees are worried about competition—what is the best strategy to maintain a competitive advantage using business intelligence?

Consumer loyalty can often drive profits and growth.

The role of marketing and advertising is not only to convey information about a product or service’s features but also to build an emotional bond with customers to create long-term loyalty.

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单