The role of marketing and advertising is not only to convey information about a product or service’s features but also to build an emotional bond with customers to create long-term loyalty.

Question

BlackTom AI · Accepted Answer

The statement describes a dual role of marketing and advertising: communicating product or service features and simultaneously forging an emotional connection that fosters long-term loyalty. This aligns with core marketing concepts such as brand-building, customer relationships, and experiential advertising, which emphasize how emotions and values can influence consumer preference beyond utilitarian information alone.
Option 1: True. This option reflects the widely accepted view that effective marketing combines informative messaging with emotional engagement to cultivate loyalty and a lasting bond with customers. By appealing to feelings like trust, belonging, or aspiration, brands aim to create repeat purchase behavior and advocacy over time.
Option 2: False. This would imply marketing is limited to feature disclosure and ignores the emotional and relational dimensions of consumer behavior. In reality, many campaigns are designed to evoke emotional responses, strengthen brand identity, and build loyalty, not just present factual details.
In summary, recognizing both informational and emotional roles captures the full scope of modern marketing strategies, whereas focusing solely on features would neglect the psychological and relational drivers of long-term customer loyalty.

adv_370_120258_252984 Quiz 6

The role of marketing and advertising is not only to convey information about a product or service’s features but also to build an emotional bond with customers to create long-term loyalty.

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