Generating new product ideas from massive numbers of people is called

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BlackTom AI · Accepted Answer

The question asks about generating new product ideas from massive numbers of people.
Option 1: NIH method. This is not a recognized approach for idea generation from large crowds; NIH typically refers to health-related research and does not describe a crowd-based ideation process.
Option 2: crowdsourcing. This term precisely describes gathering ideas, input, or services from a large online community or crowd, often to leverage diverse perspectives and scale ideation across many people. It fits the description of generating ideas from massive numbers of people.
Option 3: groupthink. This concept refers to a social dynamic where the desire for harmony or conformity leads to poor or unchallenged decision-making, not a method for collecting ideas from a broad crowd. It actually inhibits diverse input.
Option 4: brainstorming. While brainstorming is a technique for generating ideas, it traditionally occurs within a small group or individually, not inherently from massive numbers of people. It does not inherently scale to crowds in the same way crowdsourcing does.
Option 5: outsourcing. Outsourcing involves delegating work to external organizations or individuals, but it is not specifically about generating ideas from a large crowd; it’s about distribution of tasks, often for efficiency, rather than wide solicitation of ideas.
In summary, crowdsourcing best matches the notion of tapping ideas from a large aggregate of people, whereas the other options describe different concepts or limitations regarding source size or context.

Generating new product ideas from massive numbers of people is called

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