_______________ refers to the percentage of people who take action on a particular asset, such as an opt-in form, out of the total number of people who actually land on the asset.

Question

BlackTom AI · Accepted Answer

The question asks about a metric that measures the proportion of people who take a specific action on an asset (like an opt-in form) relative to those who land on that asset.
Option: Acquisition. This term typically describes bringing in new users or customers, not the rate of action on a specific asset, so it doesn’t match the described scenario.
Option: Digital selling. This is a broad concept referring to selling online, not a defined metric for action conversion on a single asset, so it’s not appropriate here.
Option: Conversion rate. This is the standard metric that expresses how many people take the desired action (e.g., opt-in, download, purchase) divided by the total number who landed on the asset, which precisely fits the description in the question.
Option: Lead success. This is not a common or precise metric for measuring the action rate on an asset; it sounds more like a vague or informal label rather than a defined rate.
In summary, the option that aligns with the described definition is the one that quantifies the action taken relative to who reached the asset, namely the conversion rate.

_______________ refers to the percentage of people who take action on a particular asset, such as an opt-in form, out of the total number of people who actually land on the asset.

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