MC Qu. 19 Because not all purchase intentions result i...

Because not all purchase intentions result in an actual purchase, retailers calculate the ________
Blank
to measure how effectively a decision to purchase a specific product results in a completed purchase.

Question

MC Qu. 19 Because not all purchase intentions result i...

Because not all purchase intentions result in an actual purchase, retailers calculate the ________
Blank
 to measure how effectively a decision to purchase a specific product results in a completed purchase.

BlackTom AI · Accepted Answer

The question presents a scenario about purchase intentions and actual purchases, asking for the term that measures how effectively a decision to purchase a specific product results in a completed purchase.
Option 1: performance risk. This refers to the potential downside or risk perceived in the product performing as expected, not to the conversion of intentions into purchases. It does not quantify how often intentions translate into sales, so it’s not the right metric here.
Option 2: compensatory decision rate. This term is not a standard or commonly used metric in marketing or consumer behavior. It does not describe the conversion from intention to purchase, making it an unlikely choice.
Option 3: noncompensatory decision rate. Similar to option 2, this phrase is not a recognized or widely used measure for linking purchase intentions to actual purchases, so it would misstate the intended concept.
Option 4: decision heuristic. A heuristic is a mental shortcut used in decision making; while it can influence purchase behavior, it does not specifically quantify the effectiveness of turning purchase intentions into completed purchases.
Option 5: conversion rate. This is the standard metric that captures the proportion of people who complete a purchase out of those who expressed the intention to buy. It directly measures how effectively an intention to purchase results in a completed transaction, which matches the described concept.
Thus, the term that fits the blank as the measurement of how purchase intentions translate into actual purchases is conversion rate.

MC Qu. 19 Because not all purchase intentions result i... Because not all purchase intentions result in an actual purchase, retailers calculate the ________ Blank to measure how effectively a decision to purchase a specific product results in a completed purchase.

查看解析

登录即可查看完整答案

类似问题

A social media site offers advertisers two pricing options, a PPC of $0.60 and a CPA of $3.00. What CR should an ad buyer achieve on their website in order to make the two options exactly equivalent in terms of price?

In consumer behavior, the conversion rate measures:

Eddiebauer.com constantly reminds customers of recently viewed items and informs them when stock is low in an effort to entice the customer to make a purchase. Eddie Bauer is trying to improve its

Why would a firm record the number of abandoned virtual carts on its website?

Retailers use Blank ______ to see how well they are doing at turning potential buyers into actual buyers.

The number of people who complete a form on a landing page divided by the number of people who visited the page is called...

_______________ refers to the percentage of people who take action on a particular asset, such as an opt-in form, out of the total number of people who actually land on the asset.

In a consumer society, many adults channel creativity into buying things

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单