________ is when consumers assign meaning to a stimulus.

Question

BlackTom AI · Accepted Answer

The question asks us to identify which term describes the process by which consumers assign meaning to a stimulus.
Option 1: Motivation. This is about the internal or external factors driving a person to act, not about interpreting meanings from stimuli. So it does not fit the definition in the question.
Option 2: Hierarchy of needs. This refers to Maslow's framework for human motivation, organized from basic to higher-level needs, rather than the act of interpreting stimuli. This choice is not describing meaning-making.
Option 3: Product line extension. This is a marketing strategy where a company adds new products to an existing line; it concerns product strategy rather than how consumers derive meaning from stimuli.
Option 4: Interpretation. This is the cognitive process whereby a consumer assigns meaning to a stimulus, tying into semiotics and meaning-making in consumer behavior. It directly matches the described concept in the question.
Option 5: Operant conditioning. This learning theory focuses on how behavior is shaped by consequences (rewards or punishments), not on how stimuli are interpreted or given meaning.

MKTG1199 Module 4: Wrap-Up

________ is when consumers assign meaning to a stimulus.

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