The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as

Question

BlackTom AI · Accepted Answer

To approach this question, consider what is meant by involvement in consumer behavior. 
Option 1: 'product involvement.' This term typically refers to the level of interest or importance a consumer places on the product itself, including its attributes, benefits, and risk, rather than the purchase process. 
Option 2: 'personal involvement.' While personal relevance can influence decisions, this label is general and does not specifically describe the concern tied to the purchase process itself. 
Option 3: 'purchase involvement.' This phrasing directly captures the concept: the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase. It aligns with established buy‑decision models that separate product-focused consideration from the act of purchasing. 
Option 4: 'enduring involvement.' This usually denotes a long-term, persistent interest in a product category over time, not the episodic engagement with a specific purchase decision. 
Option 5: 'activated involvement.' This term is not a standard, widely recognized label in consumer behavior theory and thus does not accurately describe the described phenomenon. 
Overall, the option that matches the described concept—the concern triggered by considering a particular purchase—is 'purchase involvement,' while the other options either describe different kinds of involvement or are not standard terms in this context.

MKTG1052 LF03 Assessment Task 2:Online Quiz

The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as

查看解析

登录即可查看完整答案

类似问题

A consumer's buying decision depends on the consumer's level of involvement or degree of interest in the product or service. A(n) ________ Blank consumer pays greater attention and engages in deeper processing, which leads to strong attitudes and purchase intentions.

Consumers may have different levels of Blank ______, which is known as the consumer's degree of interest in a product or service.

Randy is relatively indifferent when it comes to the purchase of a six-pack of beer because he will drink any brand that is fairly inexpensive. His low degree of interest in beer classifies him as a low- beer buyer. (Enter one word in the blank.)

The greater the ________ of a purchase, the higher the consumer's level of involvement will be.

Jon loves Turtle Car Wax. He uses it on his vehicles and when someone notices his car he always engages in a conversation about his favorite car wax. Jon has what is known as a(n) ____________ with Turtle Car Wax.

The idea of involvement in the context of consumer decision-making refers to how:

Involvement that is temporary and results from a specific set of circumstances is called situational involvement.

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单