A consumer's buying decision depends on the consumer's level of involvement or degree of interest in the product or service. A(n) ________
Blank
consumer pays greater attention and engages in deeper processing, which leads to strong attitudes and purchase intentions.

Question

A consumer's buying decision depends on the consumer's level of involvement or degree of interest in the product or service. A(n) ________
Blank
 consumer pays greater attention and engages in deeper processing, which leads to strong attitudes and purchase intentions.

BlackTom AI · Accepted Answer

In evaluating the statement, I start by identifying the core idea: a consumer who has a high level of interest or involvement tends to pay more attention and process information more deeply, leading to stronger attitudes and purchase intentions.
Option 1: 'reciprocal'—This term does not describe consumer involvement or the level of engagement a consumer has with a product; it seems out of place in this context and therefore unlikely to be correct.
Option 2: 'low-involvement'—This describes the opposite of what the stem states. Low involvement implies less attention, shallower processing, weaker attitudes, and weaker purchase intentions, which contradicts the description provided.
Option 3: 'high-involvement'—This aligns precisely with the described phenomenon: heightened attention, deeper information processing, and the formation of strong attitudes and intentions to buy. It matches classic consumer behavior concepts about involvement level and its effects on processing depth.
Option 4: 'external-locus-of-control'—This is a personality or attribution concept related to whether outcomes are attributed to external forces or internal control, not a direct measure of a consumer's level of involvement or engagement with a product.
Option 5: 'habitual'—Habitual behavior implies automatic, routine purchases with minimal cognitive processing, which again conflicts with the notion of deep processing and strong attitudes described in the prompt.

A consumer's buying decision depends on the consumer's level of involvement or degree of interest in the product or service. A(n) ________ Blank consumer pays greater attention and engages in deeper processing, which leads to strong attitudes and purchase intentions.

查看解析

登录即可查看完整答案

类似问题

Consumers may have different levels of Blank ______, which is known as the consumer's degree of interest in a product or service.

Randy is relatively indifferent when it comes to the purchase of a six-pack of beer because he will drink any brand that is fairly inexpensive. His low degree of interest in beer classifies him as a low- beer buyer. (Enter one word in the blank.)

The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as

The greater the ________ of a purchase, the higher the consumer's level of involvement will be.

Jon loves Turtle Car Wax. He uses it on his vehicles and when someone notices his car he always engages in a conversation about his favorite car wax. Jon has what is known as a(n) ____________ with Turtle Car Wax.

The idea of involvement in the context of consumer decision-making refers to how:

Involvement that is temporary and results from a specific set of circumstances is called situational involvement.

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单