The group of consumers born between 1965 and 1976 are called ________.

Question

BlackTom AI · Accepted Answer

The prompt asks about the demographic cohort born between 1965 and 1976. Let's evaluate each option in turn to see which fits this range and concept.
Option: baby boomers. This group generally refers to those born roughly between 1946 and 1964, which is earlier than the 1965–1976 window, so this label would be incorrect for the given years.
Option: tweens. This term informally describes preadolescent children, typically around ages 9 to 12. It does not correspond to a birth-year cohort and is not used to name generations in marketing or sociology, so it is not the right choice here.
Option: Generation Y. Generation Y is commonly used to refer to the cohort born roughly from the mid-1980s to the mid-1990s or early 2000s in some sources, which places it after 1976. Therefore, it does not match the 1965–1976 range.
Option: Generation X. This label is used for people born between the mid-1960s and the early 1980s, with many definitions placing the start at 1965 and the end around 1980–1981. This matches the given birth years of 1965–1976 precisely, making it the correct option.
Option: the silent majority. This term is a sociopolitical descriptor rather than a formal generational label. It does not denote a specific birth-year cohort, so it is not appropriate for identifying Gen X in this context.
In summary, each alternative either predates, postdates, or mislabels the specified birth years. Only Generation X aligns with those born between 1965 and 1976, while the rest either refer to different time ranges or use a non-generational term.

MKTG1199 Module 5: Wrap-Up

The group of consumers born between 1965 and 1976 are called ________.

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