Knowing what customers expect is essential. Retailers need to know which manufacturers their customers prefer; manufacturers need to know:

Question

BlackTom AI · Accepted Answer

Contextualizing the question helps us focus on what retailers and manufacturers must understand about customer expectations. 
Option 1: 'How in-store customers prefer to pay (e.g., credit card vs. cash).' Payment preferences are useful operational details, but they do not directly reveal where to place products or how to meet overall expectations about product location. This is more about checkout behavior than about product assortment or placement strategy. 
Option 2: 'Whether customers prefer to shop in wide or narrow aisles.' This relates to store layout preferences and traffic flow, which influence shopping experience, but it addresses environmental or experiential aspects rather than what products customers expect to find and where those products should be located. It’s helpful for store design decisions, not a primary demand signal about product positioning. 
Option 3: 'Where their target customers expect to find their products.' This directly addresses the alignment between consumer expectations and product placement. Knowing expected locations helps manufacturers tailor distribution and retailers optimize shelf space, making this a fundamental link between customer expectations and product availability. It captures the core idea of aligning product visibility with consumer intent. 
Option 4: 'Which times of day customers are most likely to shop.' Temporal shopping patterns inform staffing and promotions, but they do not specify the actual location or placement of products that customers expect to encounter. This is more about timing and demand peaks than about location or assortment expectations. 
Overall, the options contrast how different aspects of the shopping experience relate to understanding customer expectations. The option that most directly connects to where customers expect to find products is the one that describes the critical alignment between consumer expectations and product availability. (Note: this analysis treats each option on its own merits and highlights why some choices address ancillary considerations rather than the central question of product location expectations.)

COMM_V 296 103 104 2025W1 Prep Quiz #13 - Distribution Strategy

Knowing what customers expect is essential. Retailers need to know which manufacturers their customers prefer; manufacturers need to know:

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