A consumer has a ________ when there is a difference between their actual state and their ideal or desired state.

Question

BlackTom AI · Accepted Answer

Question restatement: A consumer has a ________ when there is a difference between their actual state and their ideal or desired state.
Option 1: 'want' — While wants are desires for specific goods or services, the formal term for the gap between actual and desired state is not 'want' but the broader motivational driver; this option confuses desire with the gap that motivates action.
Option 2: 'benefit' — A benefit is the positive outcome or value obtained from a product or action, not the gap itself. This option mislabels the concept by focusing on outcome rather than the discrepancy between current and desired states.
Option 3: 'value' — Value refers to the importance or worth attributed to something, often in a consumer choice context, but it does not describe the internal gap between actual and ideal states. This option conflates assessment of worth with the motivation created by a discrepancy.
Option 4: 'need' — This is the correct concept. In consumer behavior, a need arises when there is a discrepancy between one’s actual state and desired or ideal state, creating motivation to reduce that gap through consumption or action. This aligns with fundamental needs-based theories (e.g., Maslow’s hierarchy, generic need states in consumer research).
Option 5: 'demand' — Demand combines need with the ability and willingness to pay, and while it is related to needs, it is not the gap itself. This option describes a subsequent economic expression rather than the initial motivational gap.
In summary, the essence of the question centers on the motivational gap between current and desired states, which is accurately termed a 'need.' The other options describe related concepts (want, benefit, value, demand) but do not capture the specific idea of a gap triggering consumer motivation.

MKTG1199 Module 1: Wrap-Up

A consumer has a ________ when there is a difference between their actual state and their ideal or desired state.

查看解析

登录即可查看完整答案

类似问题

Imagine that a firm sends out a message in the form of a print advertisement for a product. Which element is most likely to contribute to how receivers decode the message differently?

When consumers act in their own best self-interests when making purchases, they are engaging in

A firm named APLHA knows that understanding consumer psychology is really hard; however, advertisers have been creating different types of content to target the audience. Which of the following purchase activities are primarily rational in nature?

A firm named APLHA knows that understanding consumer psychology is really hard; however, advertisers have been creating different types of content to target the audience. Which of the following purchase activities are primarily rational in nature?

Although personalization can yield higher response rates, consumers do not respond well to highly personalized messages that are given too soon in the relationship. The consumer develops a response called ______________________

Although personalization can yield higher response rates, consumers do not respond well to highly personalized messages that are given too soon in the relationship. The consumer develops a response called ______________________

Which of these changes is a result of the COVID-19 pandemic?

One of the challenges of understanding consumer omni-channel navigation behavior is that ____________.

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单