Jada is considering the purchase of a computer and is aware that Dell and HP are brands in this product category. However, she is basically indifferent toward them. These two brands represent Jada’s

Question

BlackTom AI · Accepted Answer

The scenario involves a consumer who is aware of two brands in a product category but feels indifferent toward them, indicating a lack of active preference or consideration.
Option 1: 'inept set.' This term would refer to brands that the consumer perceives as unsuitable or unacceptable, which is not implied by indifference.
Option 2: 'inert set.' This matches the description: brands toward which the consumer is indifferent and has no strong feelings or evaluations.
Option 3: 'excluded set.' This would be brands that the consumer consciously rejects or excludes from consideration, which again involves active dismissal rather than mere indifference.
Option 4: 'consideration set.' This set contains brands the consumer is considering as viable options, which contradicts the stated indifference.
Option 5: 'evoked set.' This refers to brands that come to mind as potential choices when a need arises, implying some level of awareness and evaluation beyond indifference.

MKTG1052 LF03 Assessment Task 2:Online Quiz

Jada is considering the purchase of a computer and is aware that Dell and HP are brands in this product category. However, she is basically indifferent toward them. These two brands represent Jada’s

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