当两个或多个品牌在某些属性上相互比较时，这被认为是________广告。

Question

BlackTom AI · Accepted Answer

题干简述：当两个或多个品牌在某些属性上相互比较时，这被认为是________广告。
由于给定的选项只有一个明确的答案“比较”，可推断这是指在广告中直接对比竞争品牌的属性以突出自家产品的优势的做法。
解释：比较广告（也称为对比广告、比较性广告）专指在广告中将自家品牌与竞争对手在某些属性、性能、特征等方面进行直接对比的表达方式，以帮助消费者在对比中做出购买判断。
如果存在其他可能的选项（如“宣传广告”、“品牌广告”、“功能广告”等），它们通常包含更广义的或非对比性的表达，而本题强调的是“相互比较”的特征，因此应选择“比较广告”这一概念。
当前题目提供的唯一答案是“比较”，即对应的广告类型应为比较广告。

MKT4400-01-F25（在线）完成第二次考试

当两个或多个品牌在某些属性上相互比较时，这被认为是________广告。

查看解析

登录即可查看完整答案

类似问题

如果 Trek 自行车公司是电动自行车行业的市场领导者，它应该利用比较广告来更好地触达其目标受众。

__________ refers to a strategy in which a message compares two or more specifically named or recognisably presented brands and evaluates them in terms of one or more specific attributes.

Comparison ads are rarely seen outside the United States due to cultural customs or legal restrictions of other nations.

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MKT4400-01-F25（在线） 完成第二次考试

当两个或多个品牌在某些属性上相互比较时，这被认为是________广告。

查看解析

登录即可查看完整答案

类似问题

如果 Trek 自行车公司是电动自行车行业的市场领导者，它应该利用比较广告来更好地触达其目标受众。

__________ refers to a strategy in which a message compares two or more specifically named or recognisably presented brands and evaluates them in terms of one or more specific attributes.

Comparison ads are rarely seen outside the United States due to cultural customs or legal restrictions of other nations.

A comparative ad

When Verizon Wireless began offering the iPhone, it used its "Can you hear me now?" slogan to attack AT&T's rumored spotty service. This example best illustrates ________.

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

People born without creativity never can develop it

更多留学生实用工具

希望你的学习变得更简单

MKT4400-01-F25（在线）完成第二次考试