A comparative ad

Question

A comparative ad

BlackTom AI · Accepted Answer

The question asks about the nature of a comparative ad, so we evaluate each option against what a comparative advertisement typically does.
Option 1: 'reinforces previous knowledge of a product.' This describes reinforcing existing information rather than contrasting with competitors, which is not the hallmark of a comparative ad.
Option 2: 'assures current users they made the right choice.' While a comparative ad might build confidence, its core focus is not specifically reassuring current users but comparing brands, so this is only a partial or indirect effect.
Option 3: 'promotes a specific brand’s features and benefits.' While ads promote a brand’s features, a comparative ad differentiates itself by pitting one brand against others, rather than merely listing features in isolation.
Option 4: 'tells people what a product is, what it can do, and where it can be found.' This is more characteristic of a general product description or an informational ad, not a comparative one.
Option 5: 'shows one brand’s strengths relative to those of competitors.' This captures the essence of a comparative advertisement, which explicitly compares a brand to its competitors to highlight advantages.
Therefore, option 5 is the correct definition for a comparative ad, as it centers on benchmarking against competitors and signaling relative strengths.

A comparative ad

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