One of Taco Bell's most successful new products has been its "Doritos Locos Tacos," tacos with shells in the flavors of Doritos taco chip varieties. This is an example of
Blank
______.

Question

One of Taco Bell's most successful new products has been its "Doritos Locos Tacos," tacos with shells in the flavors of Doritos taco chip varieties. This is an example of 
Blank
______.

BlackTom AI · Accepted Answer

In this question, we’re looking at a product strategy example and identifying which branding concept it illustrates.
Option 1: 'brand dilution' would imply that introducing Doritos Locos Tacos weakens the overall strength or distinctiveness of Taco Bell’s brand. This is not the case here; instead, the collaboration leverages both brands’ strengths. Thus this option mischaracterizes the outcome as harming brand equity rather than leveraging it.
Option 2: 'generic branding' refers to products marketed without a well-known brand name or with a non-differentiated label. The Doritos Locos Tacos are strongly associated with two specific brands (Doritos and Taco Bell), so this choice does not fit.
Option 3: 'co-branding' describes a partnership where two brands collaborate to create a product that carries both brand identities, often to reach combined audiences and create added value. The tacos fuse Taco Bell’s product concept with Doritos flavors and branding, which is the hallmark of a co-branding strategy.
Option 4: 'brand repositioning' involves changing the market perception or target audience of an existing brand or product line. The Doritos Locos Tacos are not repositioning Taco Bell’s brand or Doritos itself; they are new product offerings that blend two brands rather than repositioning either brand.

Taken together, the scenario exemplifies a collaborative branding approach where two distinct brands come together to create a product that benefits from both brands’ equity. Each option above either misunderstands the effect on brand equity, the branding category, or the nature of the collaboration, whereas the third option aligns with the concept of pooling brand identities to produce a co-branded product.

One of Taco Bell's most successful new products has been its "Doritos Locos Tacos," tacos with shells in the flavors of Doritos taco chip varieties. This is an example of Blank ______.

查看解析

登录即可查看完整答案

类似问题

Together, Dr. Pepper and LipSmackers by Bonne Bell released a flavoured lip balm that tastes like the soft drink. What is this an example of?

What did Nike achieve through its partnership with Serena Williams?

Nickelodeon and IKEA were going to partner to create a line of budget hotels in Europe designed to appeal to millennials. Which approach to co-branding does this exemplify?

When a product tries to capitalize on the brand equity of two separate brands, marketers are using

A co-branded product from Sony and Heinz would likely fail because

________ occurs when two established brand names of different companies are used on the same product.

A food brand combined two of its restaurant chains into one store space to appeal to diverse market segments. The strategy followed by this brand is Blank ______.

The practice of marketing two or more brands together on the same package or promotion is known as Blank ______.

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单