________ occurs when two established brand names of different companies are used on the same product.

Question

BlackTom AI · Accepted Answer

The question asks about a situation where two established brand names from different companies appear on the same product. 
Option 1: Brand positioning. This concept relates to how a brand is perceived in the marketplace relative to competitors, focusing on the position in the consumer's mind rather than partnerships of brand names on a product. It does not describe two brands coexisting on one item.
Option 2: Licensing. Licensing involves one brand granting permission to another party to use its brand on products or services, usually under a formal agreement and often for specific categories or markets. While it involves brand use, it typically does not imply two established brands sharing the same product name in the way described.
Option 3: Private branding. Also known as store branding or private label branding, private branding is when a retailer uses its own brand on products, rather than featuring multiple external brands. This does not fit the scenario of two different companies’ brands on one product.
Option 4: Co-branding. This is the practice of pairing two or more well-known brands on a single product to leverage each brand’s equity, credibility, and reach. The scenario described—two established brand names from different companies on the same product—directly matches co-branding.
Option 5: Franchising. Franchising is a business model where a franchisor licenses its business system and brand to franchisees. It involves business expansion rather than combining two brands on one product, so it’s not the correct fit here.
Thus, option 4 best fits the described situation, while the other options describe different branding or business concepts that do not match the scenario.

Test: Exam 2

________ occurs when two established brand names of different companies are used on the same product.

查看解析

登录即可查看完整答案

类似问题

Together, Dr. Pepper and LipSmackers by Bonne Bell released a flavoured lip balm that tastes like the soft drink. What is this an example of?

What did Nike achieve through its partnership with Serena Williams?

Nickelodeon and IKEA were going to partner to create a line of budget hotels in Europe designed to appeal to millennials. Which approach to co-branding does this exemplify?

When a product tries to capitalize on the brand equity of two separate brands, marketers are using

A co-branded product from Sony and Heinz would likely fail because

A food brand combined two of its restaurant chains into one store space to appeal to diverse market segments. The strategy followed by this brand is Blank ______.

The practice of marketing two or more brands together on the same package or promotion is known as Blank ______.

One of Taco Bell's most successful new products has been its "Doritos Locos Tacos," tacos with shells in the flavors of Doritos taco chip varieties. This is an example of Blank ______.

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单