Nickelodeon and IKEA were going to partner to create a line of budget hotels in Europe designed to appeal to millennials. Which approach to co-branding does this exemplify?

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BlackTom AI · Accepted Answer

Question restatement: The scenario describes Nickelodeon and IKEA planning to collaborate to create a line of budget hotels in Europe aimed at millennials, and asks which co-branding approach this exemplifies.

Option analysis (note: the provided data lists the correct answer as 'joint venture,' but there are no alternative options shown to compare):

- Joint venture: This approach involves two brands forming a new entity in which both share ownership, governance, and financial risk to pursue a specific business objective. In the scenario, Nickelodeon and IKEA would pool resources, brand equity, and expertise to operate hotels, aligning with the essence of a joint venture because it is more than a simple licensing or marketing alliance; there is a combined operational venture with shared control.

- Other potential co-branding approaches (conceptual contrasts, since no other options are shown): licensing would involve one brand allowing another to use its trademark or concepts for a product or service with minimal ongoing involvement. Franchising would entail one party granting the right to operate using its brand under a proven model, often with separate ownership of the business entity. Affinity marketing or promotions involve collaborations to leverage each brand’s audience without creating a new jointly owned business entity. In this case, the purpose and structure imply shared ownership and ongoing joint decision-making rather than a passive licensing deal, a franchise arrangement, or a simple marketing tie-in.

Synthesis: The collaboration described—two distinct brands creating a new hotel venture together with shared risks and rewards—best matches the joint venture model. It implies formal partnership, co-investment, and a new enterprise rather than a licensing or marketing-only arrangement. If other options existed, they would need to reflect those more limited forms of collaboration; however, given the data, joint venture is the most fitting interpretation.

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Nickelodeon and IKEA were going to partner to create a line of budget hotels in Europe designed to appeal to millennials. Which approach to co-branding does this exemplify?

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MKT4400-01-F25（在线） 完成第二次考试

Nickelodeon and IKEA were going to partner to create a line of budget hotels in Europe designed to appeal to millennials. Which approach to co-branding does this exemplify?

查看解析

登录即可查看完整答案

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________ occurs when two established brand names of different companies are used on the same product.

A food brand combined two of its restaurant chains into one store space to appeal to diverse market segments. The strategy followed by this brand is Blank ______.

The practice of marketing two or more brands together on the same package or promotion is known as Blank ______.

One of Taco Bell's most successful new products has been its "Doritos Locos Tacos," tacos with shells in the flavors of Doritos taco chip varieties. This is an example of Blank ______.

更多留学生实用工具

希望你的学习变得更简单

MKT4400-01-F25（在线）完成第二次考试