Which question below represents a CRM predicting technology question?

Question

BlackTom AI · Accepted Answer

To understand which item fits a CRM predicting technology question, consider the core aim of CRM predictive analytics: anticipating future customer behavior, such as churn or likelihood of leaving.
Option 1: 'Why did sales not meet forecasts?' focuses on past sales performance and forecasting accuracy, not specifically on predicting individual customer outcomes or churn; while related to sales analytics, it isn’t inherently about predicting which customers are at risk.
Option 2: 'What customers are at risk of leaving?' directly targets identifying at-risk customers, which is a classic CRM predictive task leveraging churn models and behavioral signals to forecast who may discontinue service or stop purchasing.
Option 3: 'What is the total revenue by customer?' deals with aggregating revenue per customer, which is descriptive analytics or revenue segmentation, not a predictive question about future risk or behavior.
Option 4: 'All of these choices are correct.' This would only be true if every listed question were inherently a CRM predicting technology question, but the first and third items are not specifically predictive of customer churn or future behavior in the CRM sense.
In summary, the statement that best aligns with CRM predicting technology is the one that explicitly asks which customers are at risk of leaving, since this encapsulates predictive analytics aimed at customer retention and churn forecasting.

MANAGEMENT INFORMATION SYSTEMS CIS 3010-16 (93684) Exam Two

Which question below represents a CRM predicting technology question?

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