When tennis great Roger Federer appears on print ads for Rolex watches, he is acting as a(n)
Blank
______ leader.

Question

When tennis great Roger Federer appears on print ads for Rolex watches, he is acting as a(n) 
Blank
______ leader.

BlackTom AI · Accepted Answer

The question asks about the type of leader Roger Federer represents when appearing in print ads for Rolex watches. 
Option 1: positional. A positional leader is defined by the authority that comes with a formal title or position within an organization. Since Federer’s role in advertisements is due to his fame and public image, not a formal leadership role-within-an-organization, this option is not appropriate here.
Option 2: celebrity. A celebrity leader leverages public recognition and fame to influence others, often through external endorsements or high-profile appearances. This aligns with Federer’s status as a global sports icon used to promote a luxury brand, making this a correct characterization in the given context.
Option 3: persuasive. While a leader can be persuasive, the term “persuasive leader” is not a standard category used to describe how someone leads in a branding or endorsement scenario. The question is aiming for a specific label related to fame, not a generic trait.
Option 4: opinion. An opinion leader is someone whose views influence others, typically within a specific domain or community, but the context here centers on the actor in advertising due to celebrity status rather than influence through shared opinions. This makes the option less fitting for describing Federer’s role in the ads.
In summary, the scenario hinges on Federer’s fame and public image driving influence in marketing, which best fits the idea of a celebrity leader rather than a positional, persuasive, or opinion-based label.

When tennis great Roger Federer appears on print ads for Rolex watches, he is acting as a(n) Blank ______ leader.

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