What need is Dior willing to satisfy by bringing Johnny Depp in their ads?

Question

BlackTom AI · Accepted Answer

The question asks: 'What need is Dior willing to satisfy by bringing Johnny Depp in their ads?'

First, note that the provided data shows only one supposed answer: "Personal Needs". However, there are no answer options listed to evaluate against. Without explicit choices, we cannot definitively select one option as correct, so we must reason through the concept rather than pick a labeled option.

To analyze what need a luxury brand like Dior aims to satisfy by featuring a high-profile celebrity such as Johnny Depp, consider marketing and consumer-need theory. Celebrity endorsements often aim to elevate brand prestige and align the product with aspirational identities. Consumers may experience enhanced self-expression, esteem, and status when they associate with a brand that features a famous actor. In Maslow’s hierarchy, this aligns with higher-level needs such as esteem and self-actualization, rather than basic physiological needs. It also ties into social identity and aspirational self-image, where consumers want to be seen as sophisticated, stylish, or part of an exclusive group.

If an answer option were framed around Esteem Needs, it would reflect the idea that the endorsement signals status, prestige, and admiration from others. If an option mentioned Self-Expression or Aspirational Identity, that would also be a reasonable fit, since fans may use the brand to express a desired self-image. If an option referenced Belonging or Social Connection, that could be partially relevant in the sense that people want to belong to a lifestyle associated with the celebrity and the brand, but it is a weaker fit as Dior marketing typically emphasizes exclusivity and individuality rather than broad belonging.

Given the absence of explicit choices, we can outline how plausible options might be evaluated:
- An option stating Esteem Needs (status, admiration) would be coherent with celebrity-endorsed luxury branding.
- An option stating Self-Expression or Aspirational Identity would also be coherent, since consumers often choose luxury brands to project a desired image.
- An option stating Physiological Needs (food, shelter) would be inappropriate for this context, as luxury advertising targets psychological and social needs rather than basic survival needs.
- An option stating Belonging or Social Connection could be partially accurate but typically Dior’s campaigns emphasize exclusivity and personal prestige, not universal inclusion.

In summary, if you encounter multiple-choice options, prioritize those that map to higher-level psychological needs such as Esteem Needs (status, admiration) or Self-Expression/Aspirational Identity, rather than basic needs. Since the actual answer choices are not provided here, we cannot designate a single correct option from the list, but this reasoning should guide the selection once the options are available.

Principles of Marketing Quiz 1.2 - The Marketing Concept - Summer 2025

What need is Dior willing to satisfy by bringing Johnny Depp in their ads?

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