Each week the company administration manager purchases a few packets of sweet biscuits for the businesses tea room. The administration manager generally buys the brand of biscuits that are on special at the local supermarket, evaluating the small range of alternatives. The decision that the administration manager makes is an example of a:

Question

BlackTom AI · Accepted Answer

In this scenario, we’re looking at a recurring purchasing decision by the administration manager for a routine item. 
Option a: straight rebuy. This would involve reordering the same item with no or minimal modifications, typically from the same supplier. Since the description specifies choosing from a small range of alternatives and the brand is chosen based on sales at the supermarket, there is some consideration of alternatives, so this is not a pure straight rebuy. 
Option b: modified rebuy. This describes a purchase situation where the buyer reorders a product but with some differences, such as a different brand, quantity, or supplier, prompted by evaluating available options. The manager is buying the same category (biscuits) but from a small set of alternatives on promotion, indicating modification to the previous choice. 
Option c: new task purchase. This would be a completely new purchase decision where the organization is acquiring a product for the first time, with no prior buying experience or specification. That does not fit a routine weekly biscuit purchase. 
Option d: negotiation. While negotiation might occur in purchasing, the term refers to the process rather than the type of purchase decision. The question focuses on the nature of the buying situation (rebuy vs new task), not the bargaining activity. 
Option e: inspection. This is a quality-check or evaluation step, not a classification of the buying situation. It does not describe the decision type in organizational buying terms. 
Therefore, the most accurate label for a routine, previously established purchase where the buyer adjusts choices among a few alternatives is a modified rebuy.

24109 Marketing and Customer Value - Autumn 2025 Mid-Session Quiz Description on Tuesday 25 and Wednesday 26 March 2025 (Week 6)

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