In a(n) ________ situation, the buyer has purchased a similar product in the past but has decided to change some specifications.

Question

BlackTom AI · Accepted Answer

The question describes a purchasing scenario where the buyer has previously bought a similar product but intends to change some specifications. This situation is best labeled as a modified rebuy, where the buyer reorders a product with some modifications to the specifications, price, delivery, or service terms.

Option 1: new buy. A new buy refers to a first-time purchase of a product or service when the buyer has no prior experience with it. Since the scenario involves prior purchase history, this option does not fit.

Option 2: modified rebuy. This matches the description precisely: existing item, but with changes in specifications or terms, indicating a prior purchase but not a straight repeat. It captures the element of modification to meet new needs.

Option 3: straight rebuy. A straight rebuy is a routine purchase with no changes to the product or terms; the buyer simply reorders the same item as before. The scenario specifies that some specifications will be altered, so this option is incorrect.

Option 4: generic buy. The term generic buy is not a standard classification in typical purchasing models for business-to-business decisions; it does not describe the scenario of altering specifications after a prior purchase.

In summary, the key feature of the described situation is the prior purchase combined with changes to specifications, which aligns with the concept of a modified rebuy rather than a new buy, straight rebuy, or any nonstandard categorization.

MARKETNG 211-02 FA 25 Exam #1 (Chapters 1-2, 4-7) - Requires Respondus LockDown Browser

In a(n) ________ situation, the buyer has purchased a similar product in the past but has decided to change some specifications.

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