Greenwood High School has recently decided to sponsor a tennis team. It is in the process of considering where to buy the uniforms. This purchase is a ________ situation.

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BlackTom AI · Accepted Answer

The scenario describes Greenwood High School deciding where to buy uniforms for a new tennis team, which represents a purchase of a product category that the organization has not previously bought from this supplier, or at least not in this manner. 
Option 1: straight rebuy. This would involve reordering an existing product from the same supplier with little or no changes. Since this situation involves evaluating a new supplier or new purchase parameters for uniforms, it does not fit a straight rebuy.
Option 2: new buy. This corresponds to a first-time purchase of a product by a buyer, typically requiring more information gathering, supplier evaluation, and risk assessment. Given that the school is initiating a purchase for uniforms for a new team, this aligns with a new buy scenario.
Option 3: modified new buy. This would apply when the organization has bought a product before but is now seeking different specifications or a modification in the purchase. The case here emphasizes initiating the purchase rather than modifying an existing arrangement, so this is less fitting unless there were changes to specifications or terms.
Option 4: modified rebuy. This describes a repeat purchase with some changes to the product specifications or supplier. Since the school is starting a new uniform purchase rather than altering an existing one, this choice is unlikely to be the best fit.
In summary, the core distinction is between a first-time acquisition (new buy) versus repeating or altering an existing purchase (straight rebuy, modified rebuy, or modified new buy). The information given points toward initiating a new purchasing decision for uniforms, which suggests a new buy context.

MARKETNG 211-02 FA 25 Exam #1 (Chapters 1-2, 4-7) - Requires Respondus LockDown Browser

Greenwood High School has recently decided to sponsor a tennis team. It is in the process of considering where to buy the uniforms. This purchase is a ________ situation.

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