Buyer personas provide the entrepreneur with more behavioral information about potential customers than psychographics.

Question

BlackTom AI · Accepted Answer

Consider the claim: 'Buyer personas provide the entrepreneur with more behavioral information about potential customers than psychographics.'

Option 1: True. This statement asserts that buyer personas emphasize behavioral data more than psychographic data. In practice, buyer personas are built from a mix of behavioral insights (how customers behave across channels, purchase patterns, decision-making processes) and psychographic insights (motivations, values, interests). Proponents of persona development sometimes argue that behavioral signals—what customers do in real interactions—can be more actionable for product and marketing decisions, because they directly map to observable actions, funnels, and pain points. If the course or material in question emphasizes behavioral patterns as the primary driver for persona construction or for informing go-to-market strategies, this option could be presented as true in that specific context.

Option 2: False. This would claim that personas do not provide more behavioral information than psychographics, implying either that psychographics dominate or that both are equal without any emphasis on behavior. However, many frameworks position behavior (purchasing actions, usage patterns, engagement) as central, sometimes even more operationally actionable than purely psychographic traits like values or lifestyles. If the material argues that behavior is a key differentiator and heavily represented in personas, this option would be the stronger critique.

Key distinctions to consider when evaluating such statements: what counts as 'behavioral information' (actions, decisions, channels used, timing) versus 'psychographics' (values, interests, attitudes, motivations), and how the instructional material structures the persona development process. Misconceptions to avoid include assuming psychographics are irrelevant to personas or that behavior and psychographics are always in a fixed hierarchy rather than complementary inputs.

In summary, option 1 treats the statement as true within the referenced framework, while option 2 treats it as false by arguing that psychographics or a balanced mix are equally or more central. The analysis hinges on how the source material defines the weight of behavioral versus psychographic data in persona construction.

33:382:302:03 INTRO TO ENTREPREN Intro to Entrepreneurship Midterm Exam Fall 2025

Buyer personas provide the entrepreneur with more behavioral information about potential customers than psychographics.

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