题目
题目

Principles of Marketing Quiz 2.2 - STP - Summer 2025

单项选择题

According to the slides, what is the primary purpose of creating a buyer persona?

选项
A.To improve product design through direct interviews
B.To ensure the marketing budget is fully allocated to customers ads
C.To represent the average customer across all segments
D.To personalize marketing strategy for a semi-fictional, research-based customer profile
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标准答案
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思路分析
The question asks about the primary purpose of creating a buyer persona as described in the slides. Option 1: 'To improve product design through direct interviews' — While interviews can inform personas, the primary purpose of a buyer persona is not to conduct product design dire......Login to view full explanation

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